At YBC Ad board the name of the game is classifieds. Two blog posts ago I mentioned a few ways to gain more traffic with your ads. There are at least three more ways to gain more traction. Check them out below.
Frequency, of posting an ad depends on the success of your ad. If you post your ad at least twice a day, you will gain more exposure. You can even post three times every other day. You'll be able to see a steady flow of visitors to your links. Why is frequency so important to an ad campaign? Well, you want that ad to be seen often because you stand a better chance at clicks. There is a saying the advertising community that if an ad is seen at least seven times, there is a chance you might make that sale.
Edit and update
Every once in a while you come back to your ad campaign and check the statistics. However, you notice that your campaigns yield no clicks or impressions. What could be the problem? Typos could be the issue. There is a misspelled word in the headline or words used in the wrong context. It is always good to proofread ad copy before you finally post. But just in case you missed something, come back and refresh your ads.
Change the angle
Ok so the ad was proofread and you have been posting them a while. There is still a problem with your ad. Perhaps, change the angle. How? If you have a website service or product with a multitude of features, you can use one feature in each ad. Plus you can highlight one benefit of that feature. For example, you have a one-stop shop type of site. You offer SEO, web design, blogging, blog design and traffic generation in one site. Use each feature and benefit in each ad and rotate them. Why? One, you can see how each ad performs. Two, you can cover more ground with your ads. The point is to test just how clickable your headline is. Then you can tweak your ads along the way.
So, what is the endgame? Pay attention to your campaigns and refresh them. Sometimes ads are not phrased correctly. Plus, focusing on one side of a product or service can hinder the ad. Lastly, posting as often as three times a day can help build a following.